New corporate identity honors and retains 140 years of aerospace materials expertise
Fort Worth, Texas - based specialty chemicals distributor Graco Supply Co. has changed its name and logo identity to GracoRoberts as a next step since acquiring aerospace distributor E.V. Roberts in May 2019.
The combined customer base now has access to a more diverse portfolio of products in multiple, fully authorized stocking locations across the country, and an expansive range of value-added services designed to solve complex engineering problems.
The organization's premier channel partners – 3M, Airtech, Akzo Nobel, Castrol, Eastman, Henkel, Hexcel, Huntsman, ITW Polymers, Mask-Off, Momentive, Resin Formulators, Scott Bader, Sika, and Zip-Chem – benefit from a deep breadth of channels and expertise to market, promote, sell, and specify their brands to nearly 5,000 customers serving the aerospace and advanced manufacturing markets.
"We are thrilled to be at this next stage in the integration, with a new company name and logo identity in GracoRoberts," said President and CEO Jason Caldwell. "Retaining the best of each brand in this way honors the 140 years of aerospace heritage and equity we have developed and earned. As one powerful new organization, we are united in our mission to deliver superior engineered materials, made possible by impeccable support."
EVP of Marketing & Customer Service Allison Lombardo described the strategy behind GracoRoberts' brand development, "Through Voice of Customer surveys, we gained a deeper understanding of the powerful equity in our original names, and more clarity about what our customers value that we are successfully delivering on every single day." Those insights were honed, and ultimately incorporated into the new company name and progressive and streamlined new logo design.
Caldwell added, "While GracoRoberts is one unified company with a new name and brand, we must continue to operate as two separate organizations while we implement a thoughtfully planned roadmap to integrate our operations, quality systems, and ISO9001:2015 and AS9100 Rev D/AS9120 Rev B certifications, and ERP platforms. This phased approach will enable our employees across all seven locations to best serve [customers] at every step along the way."
Private equity group CM Equity Partners supports and enables the company's strong track record of growth.
GracoRoberts operates from Fort Worth with distribution and service centers in major aerospace hubs, including the West (Carson and Burbank, California), Pacific Northwest (Kent, Washington), Southeast/East (High Point, North Carolina; Atlanta, Georgia) and Central (Wichita, Kansas).